I've been using different shape hole punches from this brand for a while now and they hold up really well. This heart design was sold out for the longest time but Itsy Bitsy emailed me as soon as it was available again! So I was able to finally get my hands on it. It was delivered incredibly quickly as well (within 2 days). I own the teddy bear and music note variations of this hole punch as well. They're very useful for card making, scrapbook decoration, photocard toploader decoration, custom confetti, etc. I highly recommend.